Insights & Resources
Practical tips on web design, SEO, and turning your website into your hardest-working salesperson.
Design and Conversion6 min read
Why Your Homepage Hero Section Is Losing You Calls
A first screen has to say what you do, where, and what to do next. We take apart our own homepage hero, including the headlines we passed on, and give you a ten-second test for yours.
Read articleAI in Practice7 min read
Can AI Write Your Homepage? I Tested Claude on a Toronto Brief
I gave Claude Sonnet 5.5 a made-up Ontario clinic brief and marked up the homepage it wrote. It read well and was careful, but it was still generic, had no proof, and missed what a local customer searches.
Read articleLocal SEO6 min read
Google Business Profile Checklist for Toronto & GTA Small Businesses
A step-by-step Google Business Profile checklist built for Toronto and GTA small businesses who want to actually rank higher on Google Maps, not just learn the theory.
Read articleAI & Search9 min read
Nobody's Googling You Anymore: Here's How to Get ChatGPT to Recommend You
Your next customer is asking ChatGPT, not Google. With 68% of searches now ending in zero clicks, here is how to actually get your business recommended by AI in 2026.
Read articleHiring a Web Designer6 min read
Green Flags & Red Flags When Hiring a Web Designer
Hiring a web designer is a lot like online dating: charming at first, then they own your domain. Here are the green flags worth chasing and the red flags worth running from.
Read articleWeb Strategy7 min read
Is a Website Still Necessary in 2026?
Social media, AI search, marketplaces: with so many channels, do small businesses still need a website in 2026? We pulled the latest data for a straight answer.
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