Insights & Resources
Practical tips on web design, SEO, and turning your website into your hardest-working salesperson.
AI in Practice6 min read
Can AI Do Your Website Maintenance? What I Found When I Ran the Checks
I ran the standard update and security checks on my own site, had AI sort the results, then checked each call. AI watches and drafts well. A person still has to approve the change and own the fix.
Read articleIndustry Questions5 min read
Do Restaurants Need a Website? What Delivery Apps Don't Do: My Answer
Delivery apps and a Google profile get a restaurant found, but only your own site holds your menu, prices and ordering where no app can change them. Here are the app commissions I read, and when a profile and a phone are enough.
Read articleDesign and Conversion6 min read
7 Things Patients Check on a Dental Website Before Booking, in Fix-First Order
Patients now look at a practice's website on their phone before they book. Here are the seven things I think they check, ranked by what costs you an enquiry soonest, with notes from Parchmore Dental's site.
Read articleHiring a Web Designer5 min read
Who Owns My Website Domain, Me or My Web Designer? How to Check and What to Ask
The registrant named on a domain is the one who holds it, and that should be you. Your domain, hosting and site files are three separate things. Here is how to check, and what to ask before you hire.
Read articleAI and Tech5 min read
Does Google Penalize AI Content? What Changed on Oct 1 and What to Check (2026)
Google announced no new penalty for AI-written content. Its guidance, updated 1 October 2026, says to fact-check AI text and the title, description, structured data and alt text. Here is what to check first.
Read articleHiring a Web Designer5 min read
How Long Does It Take to Build a Website? What to Expect by Site Type
A one-page site takes me 3 to 5 days and a bigger custom site 2 to 3 weeks. The build is rarely the slow part. Here is what is.
Read articleHiring a Web Designer4 min read
How Much Does a Website Cost in Canada? Real Prices in CAD
Canadian agencies published their 2026 prices. I put them next to mine in one table, for websites, hosting and SEO.
Read articleAI and Tech6 min read
An AI chatbot for your small business website now costs pennies. That was never the hard part.
On 7 October Anthropic released a small model priced at $0.10 per million input tokens. I worked out what one chat costs, and why wrong answers and upkeep are the real bill.
Read articleDesign and Conversion6 min read
Why Your Homepage Hero Section Is Losing You Calls
A first screen has to say what you do, where, and what to do next. We take apart our own homepage hero, including the headlines we passed on, and give you a ten-second test for yours.
Read articleAI in Practice7 min read
Can AI Write Your Homepage? I Tested Claude on a Toronto Brief
I gave Claude Sonnet 5.5 a made-up Ontario clinic brief and marked up the homepage it wrote. It read well and was careful, but it was still generic, had no proof, and missed what a local customer searches.
Read articleLocal SEO6 min read
Google Business Profile Checklist for Toronto & GTA Small Businesses
A step-by-step Google Business Profile checklist built for Toronto and GTA small businesses who want to actually rank higher on Google Maps, not just learn the theory.
Read articleAI & Search9 min read
Nobody's Googling You Anymore: Here's How to Get ChatGPT to Recommend You
Your next customer is asking ChatGPT, not Google. With 68% of searches now ending in zero clicks, here is how to actually get your business recommended by AI in 2026.
Read articleHiring a Web Designer6 min read
Green Flags & Red Flags When Hiring a Web Designer
Hiring a web designer is a lot like online dating: charming at first, then they own your domain. Here are the green flags worth chasing and the red flags worth running from.
Read articleWeb Strategy7 min read
Is a Website Still Necessary in 2026?
Social media, AI search, marketplaces: with so many channels, do small businesses still need a website in 2026? We pulled the latest data for a straight answer.
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