Ask how much a dental website costs and you get a wide range or "it depends". Most of the guides that rank are written by dental marketing firms that also sell a monthly retainer, so the number on the page is often the website plus the marketing. The $30,000 end of the range is usually that mix, and I will separate the two below.
Short answer: a dental website has no single price. The dental marketing guides I opened quote a custom site at $3,500 to $30,000 or more and never name a currency. My prices are fixed in Canadian dollars: Starter is $1,000 for up to 5 pages and Business is $2,000 for up to 8, which suits most practices. Check that every quote lists what it covers.
Why do dental website quotes vary so much?
A dental quote mixes three different things: the website build, the writing, and ongoing marketing. A range of $3,500 to $30,000 does not tell you which of them it holds. Rosemont Media, a dental marketing firm, lists what moves the price: a template or a custom design, how many pages sit beyond the home page, features like online scheduling, original or canned writing, and the quality of the code. A page for each treatment is the big one.
I read two guides on 27 October 2026 and did not open the others that show up in search. All figures below are vendor marketing, so treat them as asking prices, not what practices paid.
| Source and date | Figure | What it prices | What it leaves out |
|---|---|---|---|
| Rosemont Media, published 16 Dec 2025 | $3,500 to $30,000, and sometimes more | A custom dental website | No currency. No price for a template, hosting or maintenance |
| Dental Economics, 24 Aug 2023, same author | $3,500 to $30,000, and sometimes more. "Around $14,000" for most premier practices | A custom dental website | No currency. No list of what is included |
| Both pages, content | $10,000 to $16,000 for a new practice. $400 to $1,200 for one optimized page. $1,000 to $2,000 a month ongoing | Writing and content marketing, separate from the website build | No currency |
| Me, new websites | $1,000 Starter (2 to 5 pages, about 1 week), $2,000 Business (5 to 8 pages, 1 to 2 weeks), $5,000 Flagship (8 or more pages, 2 to 3 weeks) | Fixed packages, in Canadian dollars, one time | Extras are quoted up front, in writing, before any work starts |
Neither page names a currency, so I do not convert them, and you should ask which one a quote is in. The 2026 page also gives the same custom range as the 2023 article from the same author, so I would read it as a long-standing marketing range, not a fresh survey of prices. For ranges across all kinds of businesses, I wrote what a website costs in Canada. My fixed prices are on the pricing page.
What should a dental website quote include?
A mid-2026 Mouthwatch survey of 448 dental professionals found word of mouth as the top source of new patients fell from 77.5% to 65.6%, while 15.6% named their Google Business Profile as the top one. It is a survey of dental staff, not patients, but it fits what I see: the website is part of the decision. So the quote matters. This is what I would ask every quote to list:
- Pages, with a page for each treatment named. Implants, whitening and emergency visits are examples. This is the biggest price driver.
- Who writes the text, and who supplies the photos. Words per page, and photos of your practice and team. Someone pays for each.
- The enquiry path. A form, a call button, a link to the booking tool you already use. Ask what is built, not how.
- Phone layout and speed. Tested on a real phone. I cover what patients look for in what patients check on a dental website.
- Your Google Business Profile. Set up or checked, with name, address and phone matching the site. See my Google Business Profile checklist.
- Anything custom, on its own line. Booking built into the site, or patient forms. These should never hide inside one number.
- Hosting, domain and anything monthly, written separately. With me, hosting is free and the domain is about $15 to $25 a year, in your own name.
- Old page addresses, if you already have a site. Google's Site Moves and Migrations page (updated 20 August 2026) recommends permanent redirects, kept for generally at least a year. Ask who handles them. I cover the risk in my redesign cost post.
- What an extra costs, and who approves it, in writing. So nothing gets added to the bill by surprise.
If a quote is one number with no lines, I would ask for the lines before comparing it to anything. That is a list of things to ask for, not a recipe for building them.
Is a template cheaper than a custom dental website?
Often the build number is lower. Rosemont says that with a template site "you don't actually own the website, requiring you to pay an annual fee that adds up over time". I have not checked any one template provider's terms, so I can only say what to ask: is there a yearly fee, and what happens if you leave? A lower build number can hide a yearly charge, and a monthly content retainer can end up costing more than the website. Ask for every recurring cost in writing before you compare. A cheaper quote is not a worse site, and an expensive one is not a better site. The lines tell you which.
Here is how I would decide, by size of practice:
- One dentist, a few treatments. A small site with a page for each treatment, a clear enquiry path and a Google Business Profile that matches. That is Starter or Business in my price list.
- Several dentists, or many treatments. More pages, so ask for the page count first. Flagship at $5,000 is for 8 or more pages and features like booking built into the site. Anything beyond the card is quoted up front, in writing.
- A group with several locations or complex booking. That is a custom job. I have not built a multi-location dental group site, and I would quote it separately.
- A monthly retainer. The $1,000 to $2,000 a month the guides give is content marketing, not the website. Decide separately whether you need it, and ask what it includes before you sign.
Whoever you hire, the domain should be in the practice's name. I explain why in who owns your website domain, and my green flags and red flags when hiring a web designer covers the rest of the conversation.
Where do I fit, and what would I charge for a dental website?
My packages are fixed prices for exactly what the card lists, in Canadian dollars, one time: Starter $1,000, Business $2,000 and Flagship $5,000. If a practice relies on Google, Business is the one I recommend. Hosting is free with SSL, and Care at $49 a month is optional. See what each package includes and costs and the monthly items. My website design for dental clinics page shows how I build for a practice.
Here is one practice I built for. Parchmore Dental is in Thornton Heath, Croydon, in the UK. The old site brought in no leads. I redesigned it with a page for each treatment, a call and book bar fixed to the bottom of a phone screen, and an appointment form. Since the relaunch, the website form has brought in 40+ new patient enquiries a month, about 10 a week (phone calls not included). That is one practice in the UK, and a different practice will get different results.
You may not need me. If you only need a new photo or new opening hours, that is a small edit. If you are happy with your site and only want to understand a quote, this post is yours to use. If you want a second opinion first, I can record a short video on what is putting patients off and what I would fix. It is free, with no obligation, and you can ask for a free website review.
What to do this week:
- Count the treatments that deserve their own page.
- List the photos and text you already have.
- Ask each quote for its lines, its currency and every recurring cost.
- Check who holds your domain.
Related posts
- 7 Things Patients Check on a Dental Website Before Booking
- How Much Does a Website Cost in Canada? 2026 Price Guide
- Website Redesign Cost: What a Quote Should Include
- Website design for dental clinics
Sources
Every page below was opened and read on 27 October 2026. Apart from Google, these are marketing pages, so treat their figures as asking prices.
- Rosemont Media: What Should a Dental Website Cost in 2026? (published 16 December 2025)
- Dental Economics: The costs of dental website development and design in 2024 (24 August 2023)
- Mouthwatch: 2026 Dental Practice Marketing Survey (responses collected June 2026, no publication date shown)
- Google Search Central: Site moves with URL changes (updated 20 August 2026)
Questions people ask
How long does a dental website take to build?
Starter takes about a week and Business 1 to 2 weeks once I have your text and photos. The wait is usually on the owner's side. I wrote more in how long it takes to build a website.
Is there a monthly fee for a dental website?
Hosting with SSL is free with every site I build. You pay for your own domain, about $15 to $25 a year, bought in your name. Care ($49 a month) and SEO Growth ($499 a month) are optional.
Does the writing cost extra?
Ask every quote who writes the text. The dental guides price writing separately, at $400 to $1,200 for one optimized page (Rosemont, 2026 page). Starter includes help with wording if you need it, and anything beyond what a card lists I quote up front, in writing.
Who should own the domain of a dental website?
The practice, in its own name, bought through a registrar account it controls. See who owns your website domain for the details.
Want a dental website quote that lists every line?
Tell me about your practice and I'll quote it up front, in writing, before any work starts. Not ready? Ask for a free website review first.
Get a Free Quote